Written on Saturday, 21 September 2013 by Chris Vo
I have covered in earlier blogs the benefits of implementing social media technologies from a wide range of organizations. This week we gauge on GoPro's social media performance using the social monitoring tool, RowFeeder.
I've chosen GoPro as my rat for this social monitoring tool experiment. GoPro has a high involvement in social media and popular range of products, I thought it would be the perfect company to monitor socially. So let's see how well they performed according to RowFeeder.
RowFeeder different from their competitors is that it provides users with the raw data you need in flexible, familiar excel reports. Simply input your term that you would like to track and raw data is delivered in a spreadsheet. The service will then use the Google search database to track down all trends, tags, conversations and mentions of the term on Twitter and Facebook for up to about 20,000 hits. This process can take a long time depending search term.
Pro’sThere are a wide range of report types you could generate. I was able to save a report into excel format from one of 7 report types below:
- Volume and Time Analysis -- See when people are talking and measure the size and velocity of the conversation.
- Conversation Driver Analysis -- See what people are talking about. Search the underlying themes within the conversation.
- Location Analysis -- See where the conversation is happening by country, state, and city relative to population.
- People Analysis -- See who is driving the conversation. Draw out the most influential and active users.
- Multiple Terms/Share of Voice -- Compare the relative volume and velocity of multiple topics, brands, or competitors.
- Influencer Analysis -- Analyze the impact of influencers on the conversation based on followers and Klout score.
- Contest Winner Selection -- Quickly export your contest participants and draw a random winner.
ConsAbsolute sluggish process.Waiting for Rowfeeder to find GoPro hits on Facebook and Twitter database took nearly 20 mins just to find only 49 matches. RowFeeder needs to cycle through a range of non-relevant posts each time if you’re on the free account. This was a huge let-down.
After inputting my search terms then selecting which social services I wanted to retrieve data from, I noticed how unreliable the data will be due to only analysing Facebook and Twitter social networks. In saying this, blog posts and YouTube videos aren't included within the search pool.
Another con I found was when selecting the time of relevance manually, this was missing from the service completely.
You can check out the details of GoPro’s social monitoring results I found with RowFeeder here.