Written on Tuesday, 1 October 2013 by Chris Vo
Alas, closure to the blogging saga with this final blog post. This week's post is measuring the ROI of social media for Cadbury.
|Image source by Cadbury Chocolate|
|Image source by RMS|
Cadbury Wispa Bar
Long before I was born in 1981, Cadbury introduced on the shelves the scrumptious milk chocolate, Wispa that everyone loved before disappearing off the shelves completely in 2003.
|Image source by CargoCollective|
How did this happen?
I wasn't able to find the exact number of followers they had on their Twitter and Facebook page at the time but we can assume it was more than enough to force Cadbury to review their decision for taking good old Wispa off the shelves. UK must really like their chocolate. Their social media presence has enabled Cadbury to listen to what their customers wanted most and as a result they obliged.
By demonstrating how Cadbury was able to calculate their ROI with social media, other businesses can evaluate the ROI of the use of Social media themselves and become one of many successful businesses to use social media.
Here's another random fact..
After winning a high court battle, Cadbury owns Pantone 2685C purple by trademark rules which prevents other companies from using that colour.