Unlocking business values and success starts with Enterprise 2.0!

Written on Wednesday, 14 August 2013 by Chris Vo

Hey guys,

Back again to post this week's topic but first I want to thank those who shared my first post. May your day be showered with skittles (no not really..)
ON with this week’s topic for today:

Working with Enterprise 2.0!

Examples of companies achieving their business objectives through the use of

Enterprise 2.0 principles and the relation
with Wikinomics business models”

For this week week’s activity, I'll be providing two examples of companies which use Enterprise 2.0 tools in a significant way to achieve their business objectives thus growing their business. How these examples relate accordingly to the Wikinomics business model principles (Peering, Being Open, Sharing and Acting Global) will be analysed.

[1] STACK OVERFLOW (& Stack Exchange)

Founded in 2008, Stack Overflow (one of Stack Exchange’s network of Q&A websites) provides a question and answer open-site for professional and passionate programmers. Any user can ask or answer a question and the best answer is voted to the top similar to how top comments work on Youtube.


In relation to Stack’s website, its primary function is to collaborate with experts to the inexperienced in programming where questions about the various uses of programming are answered in a calm and collective environment. Also featured on the Stacks website is careers2.0, where job seekers can look for work involving programming nearby.


Stacks Overflow website is open for all, from the passionate to those who are new to programming. There are no visible boundaries as to who could ask or answer a question.


On the mothership of Stacks Exchange website (or Stacks) provides newsletter subscriptions based on what the user is interested in. There are subscriptions from Arts through to Technology. This is a simple way that users can keep up to date with the latest top questions answered.

And of course the entire concept of a Q&A community is a form of sharing information. Stacks also shares a community blog with their users to discuss from a range of day-to-day topics.

Acting Global

Stacks has yet to implement a global strategic objective which will incorporate launching new sites to the Australasia region. As of November 2012, there are 105 separate sites and over 64 million unique monthly visitors and is continuously growing.


Image by flickr
Yes, even Starbucks has their own twitter account to engage with the community for any queries, complaints or replying to any mentions of Starbucks, all monitored and managed by Brad Nelson. Starbucks through the use of social technology via Twitter is more than just a Q&A. The coffeehouse chain now hosts a crowdsourcing site, called My Starbucks Idea where customers are able to submit their innovative idea and have them rated by other customers. Again, let’s look at how the Wikinomics business model applies.                                          


In regards to the innovative customer idea input site, this provides a strong peered/shared environment amongst the consumer community. If I were to present an idea on that website, I would be able to receive immediate feedback from other consumers of the effectiveness of my idea.


As one of the most sought coffeehouse chain in the market, Starbucks not only sells coffee and interacts with their customers but they also have a global strategic objective of being green, giving back to thepeople via community service and ethical sourcing. Starbucks conducts their own environmental projects in order to improve their reputation for potential investors.


Starbucks' concept of the “My Starbucks Idea” website assists staff on how to improve their products or introduce new ones.

Acting Global

Starbucks is already renowned as the largest coffeehouse company in the world, with 20,891 stores in 62 countries. Their online presence and retail reputation allows consumers to remain satisfied and loyal with their favourite coffee brand and ultimately further improves the companies’ brand image.

Sadly this is the end of Wikinomics business process model applied to real world organisations. I hope you enjoyed this week’s blog.

To learn more about the Wikinomics central concept, click here.

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  1. Alex Hahn |

    You had my attention with the coffee cup. :D So I ended up reading the Starbucks piece before re-reading from the top. Your post this week was informative and well-researched :)

  2. Maricar Wing |

    This is so informative! Look forward to reading more posts from you!


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