Cognizant - Putting Social Media Work to Work

Written on Monday, 16 September 2013 by Chris Vo

Nowadays businesses associated with the professional services sector have switched to social technology platforms to maintain competitiveness within their selective industries. Last week, we discovered how the non-profit organization from the social sector, ONE meets their goals and objectives through social technology, receiving the benefits of using social media that followed. Today we probe into how the professionals benefit from implementing social technologies.

Cognizant, professionals in IT solutions and consulting

Image source newsmate

Founded in 1994, Cognizant is a world-class IT firm leading in today's business and technology services to help clients shift towards an advanced IT infrastructure future for; maintaining ahead of other competitors. Cognizant 2.0 (C2) is a service provided by the company to share knowledge and efficiently manage projects across the globe to delivery their clients the most cost-effective and comprehensive, end-to-end, advanced IT solutions. Through this service, Cognizant outsource specialized skills from a broad talent pool from across the globe to solve any problem through C2. Cognizant's new social media tool helps company continue growth, compete with outsourcing giants such as Accenture, IBM.  C2 can be considered a social platform but for enterprise use.

You can see their service, C2 in action below.

Cognizant on current social media technologies

Their comprehensive applications of a variety of social media technologies include Twitter, Google+, Facebook and YouTube. Let’s look at how each social technology leverages value within Cognizant’s business functions based on the Mckinsey report.

Marketing and sales

Cognizant uses twitter to market the value of the services they provide by posting quality success stories of organizations implementing Cognizant solutions. This influences potential clients into considering using Cognizant based off positive feedback from other clients and assures that clients will achieve their IT innovation goals with Cognizant. You’ll also notice their use of Facebook include Business-2-business (B2B) communications and interactions.

Customer service

Like other organizations that adopts social technology, Cognizant provides customer care through twitter as a way of addressing their clients for technical issues or complaints about their service.

Enterprise-wide levers (Collaboration and communication)

Cognizant collaborates and communicates through the use of their own unique social technology platform, C2, to improve collaboration and communication between staff within their organization or when improving their client's current processes. This allows employees at Cognizant to be able to match talents to a specific task.

These social media technologies together effectively contributes to value across the organization at Cognizant and for their clients.

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  1. Chris Vo |

    This comment has been removed by the author.

  2. Mr Terry |

    It seems like a clever social media tool, but I'm not sure at how well it will catch on. The problem with tools like these is they are in abundance. Remember the fiasco that was Google Wave?

  3. Chris Vo |

    I agree with you Mr. Terry. There are other social media tools available out there that provide lesser functions and is highly successful than Cognizant, take Jive for example.

    Just for this blog post I wanted to focus primarily on how Cognizant implements social technology sites like Twitter and Facebook.


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