A Social Sector's use of Enterprise 2.0 in ONE

Written on Saturday, 7 September 2013 by Unknown




 Rewinding back a couple of weeks when I briefly discussed how Commbank implements a social technology strategy to reap the benefits and values of providing a strong community and customer-based support network, today I will go through how an organization from the social sector (i.e. a not-for-profit institutions and non-governmental organization), could benefit from using social technology. Again, we’ll base how the social sectors can create values and benefits from the McKinsey report.


ONE is a not-for-profit organization with a mission to advocate and campaign to tackle the extremities of poverty and preventable diseases affecting third world countries such as Africa. They achieve their objectives by raising public awareness, as well as informing world political leaders on the need to support policies and programs to save lives and ultimately put kids back in schools for a better future. Co-founded by Bono, the lead singer of U2 in 2004, ONE is highly active with African activists and policy makers.

Execute mission


You may have of already noticed many organizations use Facebook or Twitter to help spread a message quickly but ONE shares with their supporters and readers compelling stories or facts about to encourage movement to help fight ONE’s cause. Some of them I found were informative and some quite funny. 





ONE's online-presence on Facebook, Twitter, Google+ and Youtube has helped them reach a massive 3 million supporters! Through these social technology channels, ONE promotes public awareness and encourages movement by their supporters to help reduce the severity of poverty as well as commitment towards preventing diseases (such as #AIDS #TB & #malaria) from occurring in Africa. 


So with the power of ONE organization to empower over three million supporters to take action, has proven that ONE has made a valuable use of social technologies to spread  the word of  their cause.

Here's a random fact..


On September 24 of this month, an organisation which ONE associates with, The Global Fund will launch a  mass social media campaign push to end the AIDS, TB and malaria diseases for good during a World leaders meeting at the UN General Assembly (UNGA). What will take place is a message which will be released to all supporters' social media page simultaneously with the following:


“We can #BeTheGeneration to defeat #AIDS #TB & #malaria. Are you in? http://thndr.it/15zAOXb”


This message will be shared simultaneously on Twitter feeds, Facebook and Google+. This is another quality example of a social sector building rapporting with their followers for a good cause.
You can donate your support here.

So what are your thoughts on ONE's smiley approach to providing facts on social media?


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Unlocking business values and success starts with Enterprise 2.0!

Written on Wednesday, 14 August 2013 by Unknown

Hey guys,

Back again to post this week's topic but first I want to thank those who shared my first post. May your day be showered with skittles (no not really..) ON with this week’s topic for today:


Working with Enterprise 2.0!

Examples of companies achieving their business objectives through the use of

Enterprise 2.0 principles and the relation
with Wikinomics business models”



For this week week’s activity, I'll be providing two examples of companies which use Enterprise 2.0 tools in a significant way to achieve their business objectives thus growing their business. How these examples relate accordingly to the Wikinomics business model principles (Peering, Being Open, Sharing and Acting Global) will be analysed.

[1] STACK OVERFLOW (& Stack Exchange)




Founded in 2008, Stack Overflow (one of Stack Exchange’s network of Q&A websites) provides a question and answer open-site for professional and passionate programmers. Any user can ask or answer a question and the best answer is voted to the top similar to how top comments work on Youtube.


Peering


In relation to Stack’s website, its primary function is to collaborate with experts to the inexperienced in programming where questions about the various uses of programming are answered in a calm and collective environment. Also featured on the Stacks website is careers2.0, where job seekers can look for work involving programming nearby.

Openness


Stacks Overflow website is open for all, from the passionate to those who are new to programming. There are no visible boundaries as to who could ask or answer a question.

Sharing


On the mothership of Stacks Exchange website (or Stacks) provides newsletter subscriptions based on what the user is interested in. There are subscriptions from Arts through to Technology. This is a simple way that users can keep up to date with the latest top questions answered.

And of course the entire concept of a Q&A community is a form of sharing information. Stacks also shares a community blog with their users to discuss from a range of day-to-day topics.

Acting Global


Stacks has yet to implement a global strategic objective which will incorporate launching new sites to the Australasia region. As of November 2012, there are 105 separate sites and over 64 million unique monthly visitors and is continuously growing.


[2] STARBUCKS

Image by flickr
Yes, even Starbucks has their own twitter account to engage with the community for any queries, complaints or replying to any mentions of Starbucks, all monitored and managed by Brad Nelson. Starbucks through the use of social technology via Twitter is more than just a Q&A. The coffeehouse chain now hosts a crowdsourcing site, called My Starbucks Idea where customers are able to submit their innovative idea and have them rated by other customers. Again, let’s look at how the Wikinomics business model applies.                                          



Peering


In regards to the innovative customer idea input site, this provides a strong peered/shared environment amongst the consumer community. If I were to present an idea on that website, I would be able to receive immediate feedback from other consumers of the effectiveness of my idea.

Openness


As one of the most sought coffeehouse chain in the market, Starbucks not only sells coffee and interacts with their customers but they also have a global strategic objective of being green, giving back to thepeople via community service and ethical sourcing. Starbucks conducts their own environmental projects in order to improve their reputation for potential investors.

Sharing


Starbucks' concept of the “My Starbucks Idea” website assists staff on how to improve their products or introduce new ones.

Acting Global


Starbucks is already renowned as the largest coffeehouse company in the world, with 20,891 stores in 62 countries. Their online presence and retail reputation allows consumers to remain satisfied and loyal with their favourite coffee brand and ultimately further improves the companies’ brand image.

Sadly this is the end of Wikinomics business process model applied to real world organisations. I hope you enjoyed this week’s blog.



To learn more about the Wikinomics central concept, click here.

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The foundations of creating a successful blog via modern technology

Written on Sunday, 4 August 2013 by Unknown

Hey all,

 Welcome to my first official blog post. As mentioned in my about me, this blogspace will be primarily used for all weekly topics as required by my university studies and hopefully will prolong into regular use afterwards. I will aim to have a blog posted at least once or twice a week with links to helpful articles based on the content from each weekly topic.  


 Let's get started, but first..

 WHY do we spend countless beginnings and endings punching into our keyboards our thoughts and feelings through blogs? Is it for bragging rights with  friends, a personal hobby of interest, or perhaps to reach out for connection through the medium of technology? To put it simply, 
Image by LadyLay
"Blogging is therefore to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud."
Andrew Sullivan

Now that's the why we blog in modern society but today I will go through some useful tips on how to build and improve a successful blogspace.

 After reading Joshua Becker's 15 Reasons I think you should blog was an eye opener of the advantages I could have just by blogging regularly. He elaborates in 15 good reasons WHY you should create a blog. Not only does he go through the "Why" of blogging but his article also extends into the purpose of blogging as well.

Q: So what are some of the best approaches to creating a successful blog?
A: Well, from a large pool of recommendations for creating successful blogs, here's a taste of what I will include in my future blogs here in the coming weeks.  
  1. Define your target audience - Well this one is quite obvious. I need to know to whom I'll be writing my blogs for and who I'll be expecting to connect with.
  2. Keep it simple - Having a complex blog in terms of design and content can be a huge deterrent for readers to come back to my blog. So my intentions are to keep my blog layout design simple and remove all the unnecessary gadgets that you (as the reader) won't need to use or look at.
  3. Research - Not really a necessity if you have a high knowledge about your chosen blog topic but it helps if the reader would like to learn more.
  4. Find your voice - Find a writing style which you are most comfortable with. If you have just started blogging like myself, this will most likely develop as we continue to blog more over time.
  5. Social Media -  I highly recommend using Twitter and Facebook to help connect with readers and other bloggers, but it's important to focus on having high quality content first.
Well that's it for me this week. I hope you enjoyed this week's topic on what makes a you a successful blogger.
This is the first time I've posted a blog. Any constructive criticism or feedback is much appreciated about today's content or anything else that you can see on this page in the comment section below or via facebook, twitter or Google+ but most importantly don't forget to share/like if you found this post helpful!

 Thanks for reading!
Image by flickr

 To learn more on how to become a successful blogger, click here and here.
To learn more on the reasons people blog, click here.

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