Cognizant - Putting Social Media Work to Work

Written on Monday, 16 September 2013 by Unknown

Nowadays businesses associated with the professional services sector have switched to social technology platforms to maintain competitiveness within their selective industries. Last week, we discovered how the non-profit organization from the social sector, ONE meets their goals and objectives through social technology, receiving the benefits of using social media that followed. Today we probe into how the professionals benefit from implementing social technologies.


Cognizant, professionals in IT solutions and consulting

Image source newsmate

Founded in 1994, Cognizant is a world-class IT firm leading in today's business and technology services to help clients shift towards an advanced IT infrastructure future for; maintaining ahead of other competitors. Cognizant 2.0 (C2) is a service provided by the company to share knowledge and efficiently manage projects across the globe to delivery their clients the most cost-effective and comprehensive, end-to-end, advanced IT solutions. Through this service, Cognizant outsource specialized skills from a broad talent pool from across the globe to solve any problem through C2. Cognizant's new social media tool helps company continue growth, compete with outsourcing giants such as Accenture, IBM.  C2 can be considered a social platform but for enterprise use.

You can see their service, C2 in action below.




Cognizant on current social media technologies


Their comprehensive applications of a variety of social media technologies include Twitter, Google+, Facebook and YouTube. Let’s look at how each social technology leverages value within Cognizant’s business functions based on the Mckinsey report.

Marketing and sales

Cognizant uses twitter to market the value of the services they provide by posting quality success stories of organizations implementing Cognizant solutions. This influences potential clients into considering using Cognizant based off positive feedback from other clients and assures that clients will achieve their IT innovation goals with Cognizant. You’ll also notice their use of Facebook include Business-2-business (B2B) communications and interactions.



Customer service

Like other organizations that adopts social technology, Cognizant provides customer care through twitter as a way of addressing their clients for technical issues or complaints about their service.

Enterprise-wide levers (Collaboration and communication)

Cognizant collaborates and communicates through the use of their own unique social technology platform, C2, to improve collaboration and communication between staff within their organization or when improving their client's current processes. This allows employees at Cognizant to be able to match talents to a specific task.

These social media technologies together effectively contributes to value across the organization at Cognizant and for their clients.

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A Social Sector's use of Enterprise 2.0 in ONE

Written on Saturday, 7 September 2013 by Unknown




 Rewinding back a couple of weeks when I briefly discussed how Commbank implements a social technology strategy to reap the benefits and values of providing a strong community and customer-based support network, today I will go through how an organization from the social sector (i.e. a not-for-profit institutions and non-governmental organization), could benefit from using social technology. Again, we’ll base how the social sectors can create values and benefits from the McKinsey report.


ONE is a not-for-profit organization with a mission to advocate and campaign to tackle the extremities of poverty and preventable diseases affecting third world countries such as Africa. They achieve their objectives by raising public awareness, as well as informing world political leaders on the need to support policies and programs to save lives and ultimately put kids back in schools for a better future. Co-founded by Bono, the lead singer of U2 in 2004, ONE is highly active with African activists and policy makers.

Execute mission


You may have of already noticed many organizations use Facebook or Twitter to help spread a message quickly but ONE shares with their supporters and readers compelling stories or facts about to encourage movement to help fight ONE’s cause. Some of them I found were informative and some quite funny. 





ONE's online-presence on Facebook, Twitter, Google+ and Youtube has helped them reach a massive 3 million supporters! Through these social technology channels, ONE promotes public awareness and encourages movement by their supporters to help reduce the severity of poverty as well as commitment towards preventing diseases (such as #AIDS #TB & #malaria) from occurring in Africa. 


So with the power of ONE organization to empower over three million supporters to take action, has proven that ONE has made a valuable use of social technologies to spread  the word of  their cause.

Here's a random fact..


On September 24 of this month, an organisation which ONE associates with, The Global Fund will launch a  mass social media campaign push to end the AIDS, TB and malaria diseases for good during a World leaders meeting at the UN General Assembly (UNGA). What will take place is a message which will be released to all supporters' social media page simultaneously with the following:


“We can #BeTheGeneration to defeat #AIDS #TB & #malaria. Are you in? http://thndr.it/15zAOXb”


This message will be shared simultaneously on Twitter feeds, Facebook and Google+. This is another quality example of a social sector building rapporting with their followers for a good cause.
You can donate your support here.

So what are your thoughts on ONE's smiley approach to providing facts on social media?


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